PUMA - DO YOU - OLIVIA BOISSON

Puma campaign directed by Rihanna, and featuring PUMA's fiercest female ambassadors. Olivia Boisson of the New York City Ballet wakes up every day and sets a goal for herself. “It's never easy but it's part of the greatness of being a ballet dancer. Every day you strive to get better and better and be better than yesterday, and be better than yourself.” Produced by: VELEM Directed by: PAOLA KUDACKI Edited by: KARL AMDAL