Puma campaign directed by Rihanna, and featuring PUMA's fiercest female ambassadors.
Olivia Boisson of the New York City Ballet wakes up every day and sets a goal for herself. “It's never easy but it's part of the greatness of being a ballet dancer. Every day you strive to get better and better and be better than yesterday, and be better than yourself.”
Produced by: VELEM
Directed by: PAOLA KUDACKI
Edited by: KARL AMDAL